Default AI copy is abstract benefit speak: unlock your potential, streamline your workflow, get started. This skill exists because the fix is not better adjectives, it is process: lock a one sentence positioning before writing a word, mine the exact language customers already use in reviews and forums, and collect reference copy that works, named by role.
The positioning template is the gate: for who, the product is the category that single differentiator, unlike alternative. If that sentence cannot be filled in, no headline can save the page. And specificity is the whole game. Fast loses to loads in 200ms, every time.
Copy written this way reads at grade 6 to 8, makes claims it can back, and gives the reader a reason to click that is not "Get Started". The words on this site went through the same process.